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Why is it a monthly charge and not a one-time payment?

Why is it a monthly charge and not a one-time payment?

Business listing directories compile their data from a number of different services and constantly monitor the changes and update the information about businesses. So, it’s crucial to continually supply them with correct information from the most authoritative source of business information – business owners. That’s why we offer a monthly subscription – you can update information about your business anytime, and directories can pick up this information. Our tool keeps the information accurate and up to date, and if you need to change it, you can always edit all directories at once. 

If business owners don’t provide correct information regularly, the directories might pick up wrong details, for example, due to a database update or if someone suggests an edit.

A screenshot from Google Local Pack, with a red rectangle that highlights the "Suggest an edit" button.