The Semrush AI Toolkit automatically analyzes your brand's presence across AI platforms like ChatGPT, SearchGPT, Google's AI Mode, Gemini, and Perplexity.
Using advanced machine learning models, it detects patterns in large language model (LLM) data and generates AI-driven insights.
These insights help you refine your business strategy and product positioning for better ROI, without manual analysis.
The toolkit:
- Analyzes your brand presence and audience sentiment across AI platforms
- Tracks how AI platforms perceive your brand versus your competitors, and what your customers want to know
- Uses AI to provide strategic recommendations for business, product, and marketing strategies that help you address user needs better
How can the AI Toolkit help me?
The AI Toolkit offers a unique opportunity to tap into the growing trend of AI-driven conversations. You can leverage these insights to improve your business strategy.
Here's how it can help:
1. Understand your brand's AI visibility
The AI Toolkit analyzes millions of AI conversations to reveal how your audience perceives your brand compared to your competitors. This includes understanding the sentiment, key attributes, and topics associated with your brand in AI-generated responses and user questions.
By analyzing these AI conversations, you can pinpoint areas where your brand may be underperforming or misrepresented. This allows you to take proactive steps to enhance your brand's image and messaging in LLMs.
2. Gain a competitive edge
The AI Toolkit lets you monitor how your competitors are positioned in LLMs and analyze their strengths and weaknesses. With these insights, you can:
- Adapt your strategies to outperform them and capture more market share
- Identify unmet customer needs and market gaps that your competitors may be overlooking
- Develop innovative solutions to those needs and gain a competitive advantage.
3. Better address customer needs and preferences
The AI Toolkit provides insights into what customers are asking AI about your brand and industry, including trending questions and concerns.
Based on these AI conversations, the platform provides specific, actionable recommendations for product development, marketing strategies, and brand positioning. You can also use them to create content that answers your customers’ questions.
With this information, you can optimize your strategy and boost marketing ROI.
4. Turn AI insights into presentation-ready reports
The AI Toolkit is integrated with My Reports, allowing you to automatically transform AI insights into visually compelling, presentation-ready reports. With just a few clicks, you can export brand perception data, competitor comparisons, and strategic recommendations into editable templates.
This integration empowers you to share key AI findings with stakeholders, streamline reporting workflows, and turn AI data into action faster. Ideal for cross-functional presentations, team updates, and strategic planning sessions.
Who should use the AI Toolkit?
The AI Toolkit is an essential tool for mid- to top-level team members who are looking to leverage AI to gain a strategic advantage.
Specifically:
- CEOs can use the AI Toolkit to gain a high-level understanding of their brand's perception in the AI landscape and ensure the company is well-positioned for success.
- Business and product managers can track brand performance in LLMs, identify new market opportunities, and make data-driven decisions to improve their products and services based on AI insights.
- Marketing executives can leverage the toolkit to optimize marketing strategies, understand customer sentiment towards the brand in LLMs, and tailor their content strategy accordingly.
How does it work?
The Semrush AI Toolkit works by gathering a vast collection of queries that people commonly use in AI platforms like ChatGPT, SearchGPT, Google's AI Mode, Gemini, and Perplexity.
These queries cover a range of topics and interests, including your brand and competitors.
Here’s what the process looks like:
- The toolkit runs these queries through various LLMs to see how different AI systems interpret and respond to them. This uncovers the different ways AI platforms position your brand to your audience.
- It then analyzes the AI responses to see how your brand is mentioned compared to competitors, the tone and attributes used to describe your brand, and the emerging topics and user interests.
- Finally, AI uses this data to generate actionable recommendations for refining your brand's positioning, messaging, and product offerings to better align with consumer interests.
Note: The AI Toolkit data is updated weekly to ensure you always have access to the latest insights.
You can refer to the Getting Started AI Toolkit guide for step-by-step instructions on how to set up and use the tool effectively.
Pricing and subscription
The Semrush AI Toolkit is a premium add-on, available for $99 per month per domain. Access is licensed on a per-user, per-domain basis—meaning each user needs a separate subscription for every domain they wish to use the AI Toolkit with.
While there isn't a free trial, we offer a free demo report for all users. This sample report allows you to experience the tool's functionality via a sample report generated for a US company and understand its value before purchasing a subscription.
You can also unsubscribe at any time.