The Semrush MCP links your AI tools directly to live Semrush data. Query keyword rankings, traffic breakdowns, and competitive intelligence in natural language without exporting CSVs, copying dashboards, or manually feeding context into prompts.
Connect ChatGPT, Claude, Cursor, VS Code, or Claude Code to Semrush in minutes. One setup gives every team member access to the same live data source, allowing them to ask different questions to get consistent, yet specific, answers.
How can the Semrush MCP help me?
Access live Semrush data directly in your AI tool
Ask questions about keyword rankings, traffic breakdowns, or competitor performance. Your AI assistant retrieves the latest Semrush data and includes it in its response. No need to export files or copy information between platforms.
Set up monitoring workflows
Configure AI agents to track competitor activity, monitor keyword movements, or identify traffic pattern changes on regular schedules. This helps teams spot important shifts earlier, rather than waiting for periodic reports.
One data source, multiple perspectives
SEO teams can investigate ranking changes. Marketing leaders can assess competitive shifts. Product teams can validate feature decisions with search demand data. When connected to their AI tools, team members with Semrush seats can query the same live data but ask different questions based on their specific roles and priorities, eliminating data silos and outdated snapshots.
How does it work?
The Semrush MCP uses the Model Context Protocol (MCP) to connect AI tools with live data sources. MCP acts as a bridge, allowing your AI assistant to request specific data from Semrush and incorporate it into its responses.
Authentication and setup
You connect your AI tool to Semrush using OAuth or an API key. This authenticates your access and establishes permissions. The setup process is handled through your AI tool's integration settings or app marketplace.
How AI tools request data
When you ask a question, your AI assistant identifies what Semrush data it needs to answer. It sends a request through the MCP connection to Semrush's APIs, retrieves the relevant information, and uses that data to generate its response.
Cross-platform compatibility
MCP is an open standard, which means the same connection will work across different AI tools. You can connect your Semrush account to ChatGPT, Claude, Cursor, VS Code, or Claude Code—whichever platform fits your workflow. If you use multiple AI tools, you can connect your Semrush account to each one separately using the same credentials.
Data security
The connection uses read-only access, meaning your AI tools can retrieve Semrush data but cannot modify or delete it. Your API credentials remain secure, and all data requests follow Semrush's standard authentication protocols.
Who is it for?
The Semrush MCP is built for marketing teams who need faster access to search and competitive data. It's designed to serve different roles across SEO, marketing leadership, and product teams.
SEO teams
SEO professionals use the MCP to monitor ranking changes, analyze competitor keyword strategies, and identify content opportunities. Instead of building custom reports for each question, they can ask their AI tool directly and get data-driven answers in seconds.
Marketing leaders (CMOs, VPs of Marketing)
Marketing executives use the MCP to understand competitive market movement and assess strategic risks. They can request high-level summaries of competitor performance, traffic trends, and share-of-voice shifts without navigating through detailed dashboards or waiting for analyst reports.
Marketing Agencies
Agencies use the connector to streamline client work and accelerate new business. They can automate client reporting with custom layouts and formats, quickly analyze a prospect's digital visibility, and deliver competitive audits during the sales process. This reduces manual report preparation while maintaining consistent quality across multiple client accounts.
Growth and product teams
Product managers and growth marketers use the MCP to validate feature ideas with real search demand data. They can identify which competitor features are driving traffic growth, spot emerging use cases, and prioritize roadmap decisions based on actual market signals rather than assumptions.
What Semrush data does the MCP provide?
The Semrush MCP provides access to Semrush's SEO, traffic, and competitive data through your AI tools. What you can query depends on your Semrush subscription and API access.
Keyword data
- Search volume
- Keyword difficulty
- Ranking positions
- SERP features
- Related keyword suggestions
Organic and paid search metrics
- Organic keyword rankings
- Paid keyword data
- Estimated traffic
- CPC values
- Ad copy analysis
Competitive intelligence
- Competitor keyword overlap
- Traffic share analysisbacklink profiles
- Referring domain data
Traffic and market data
- Traffic breakdowns by source (organic, paid, direct, referral)
- Geographic performance
- Audience insights
- Market trends
Domain and backlink analysis
- Domain authority scores
- Backlink quality metrics
- Referring domains
- Anchor text distribution
Which plans include MCP access?
The Semrush MCP is available across Semrush One, SEO, and Trends API plans. Access level and the data you can query depend on your specific plan tier and API configuration.
Semrush One plans
- Starter and Pro+: Access with 50,000 API units per month
- Advanced: Full access with 2 million API units per month
SEO plans
- Pro and Guru: Access with 50,000 API units per month
- Business: Full access with 2 million API units per month
Trends API access
- Plans with Trends API include traffic and market data queries (traffic breakdowns, audience insights, geographic performance).
- Plans without Trends API are limited to SEO database queries (keyword data, rankings, backlinks, competitive metrics).
Unlimited MCP access
Full, unlimited Semrush MCP access requires purchasing unlimited API units through your Semrush account with your Business/Advanced subscription. This removes monthly request caps and allows continuous querying across all connected AI tools.
Upgrading your plan
If you need more API units, you can upgrade to Semrush One Advanced or SEO Business. Visit your subscription settings to manage your plan and purchase unlimited API units.