Getting Started with Content Toolkit

Welcome to the Semrush Content Toolkit!

Follow these simple steps to set up your account and start generating high-ranking content.

Step 1: Access the Content Toolkit

Find the Content Toolkit by following this link.

Alternatively, log in to your Semrush account. From the left-hand navigation menu, select “Content.”

Step 2: Create Your Content

You can start creating right away using the Content dashboard. There are two primary ways to begin:

1. Quick Generation: Simply enter your title, topic, or keyword into the main text field and click Generate.
   
   
    
2. The "Create new" Menu: Click the Create new button in the top right corner to access a dropdown menu of all available tools.
   
   

From here, you can select:

• AI-generated article: Generate a full SEO-rich article on your own topic or title.
• SEO brief: Get a brief with instructions for your content.
• Social media post: Boost engagement with your audience.
• Content to optimize: Enhance your drafts to boost engagement and SEO.
• Topic ideas list: Discover new topics to write about.

Step 3: Explore the Content Dashboard

Below the main text field, you can see an overview of your current work.

• Recent topic lists: View your saved topic research.
• Recent content: Access your previously generated articles, briefs, and drafts.

You can also access your Chrome Browser extension by scrolling all the way down and clicking “Get free extension.”

Step 4: Manage Settings

Click the Settings icon in the upper right corner to check the status of your account.

Here, you can review your current plan and the SEO boosters you have left this month.

These are articles created with advanced SERP analysis, meaning your chances of rankings will increase even further.

You can always purchase additional credits by clicking “Buy more.”

You can also change your audience location and manage notifications as needed.

Step 4: Create Your Brand Voice

Finally, head to the Brand Voice section within Settings to start writing content that sounds exactly like you.

All you need to do is upload your writing sample(s) and click “Create Brand Voice.”

The tool will generate a brand voice description, as well as audience personas description, and demonstrate how it will adapt its writing style to fit it.

Click “Save changes” to save the brand voice. You can also set it as the default voice across all content.

Next Steps

Now that you’re all set up on the Semrush Content Toolkit, you’re ready to start:

• Finding content ideas
• Creating SEO content briefs
• Generating more content with AI
• Updating your existing drafts 
• Writing on the go with the Chrome extension