Global Rank
Worldwide
amazon.comFebruary 2023 Traffic Stats
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Show Me How To Access More Dataamazon.com Web Traffic Statistics
Get a snapshot of Amazon’s online performance by viewing its most critical traffic metrics
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amazon.com Traffic and Visitor Engagement
Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February amazon.com received 2.64B visits with the average session duration 12:45. Compared to January traffic to amazon.com has decreased by -8.5%.
Total Visits last 3 months
Feb2.64B
Jan2.89B
Dec2.89B
amazon.com Website Traffic by Country
See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.com's core audience is located in United States followed by India, and United Kingdom.
| Country | All devices | Desktop | Mobile | |
|---|---|---|---|---|
| 66.92% | 1.77B | 44.67% | 55.33% | |
| 4.1% | 108.4M | 18.66% | 81.34% | |
| 1.71% | 45.3M | 42.67% | 57.33% | |
| 1.69% | 44.7M | 35.32% | 64.68% | |
| 1.64% | 43.3M | 41.84% | 58.16% |
amazon.com Traffic Share by Device
Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On amazon.com, desktops drive 41.4% of visits, while 58.6% of visitors come from mobile devices.
Desktop41.4%Mobile58.6%
Desktop
41.4%
Mobile
58.6%
amazon.com Website Traffic Journey
Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
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Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.com's audience also visits walmart.com, followed by ebay.com, and pinterest.com.
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amazon.com Organic and Paid Website Traffic
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.com’s traffic has increased by 0.1% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 11.2% up to current paid search traffic.
PRO TIP: Create your free account today and get access to 10 years of historical data →amazon.com Top Organic Keywords
Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
| Keyword | Intent | Pos. | Volume | CPC(USD) | Traffic % |
|---|---|---|---|---|---|
| amazon | N | 1 | 151,000,000 | 0.03 | 14.78 |
| amazon prime | N T | 1 | 20,400,000 | 0.08 | 1.99 |
| amazon prime video | N T | 1 | 3,350,000 | 0.6 | 0.32 |
| amazon.com | N | 1 | 2,740,000 | 0.24 | 0.26 |
| amazon smile | N | 1 | 1,500,000 | 0.2 | 0.14 |
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amazon.com Backlink Analytics
Analyze and track amazon.com’s backlink profile with the fastest backlink database available
Discover the most valuable backlink portfolio in your niche
Spot toxic links and remove them before they cause harm to your website
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Backlink Stats
Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.
It is FREE with Backlink Analytics!Backlinks and Referring Domains
Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In February the number of backlinks to amazon.com has dropped by -1.3% and equals 14.12B. The amount of referring domains has dropped by -0.1% and equals 3.5M.
Last updated: March 28, 2023
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