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google.com

April 2022 Traffic Stats

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April google.com received 39.2B visits with the average session duration 0:21:34.

Visits

39.2B

Pages / Visit

3.9

Avg. Visit Duration

21:34

Bounce Rate

43.27%
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Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Google.com’s traffic has dropped by -1.3% month-on-month. In addition, paid search traffic has increased by 49.4%.

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Organic Search Traffic

4.1B
-1.3%

Paid Search Traffic

26.3M
+49.4%

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On google.com, desktops drive 40.4% of visits, while 59.6% of visitors come from mobile devices.

Desktop40.4%Mobile59.6%

Desktop

40.4%

Mobile

59.6%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets

Country
All devices
Desktop
Mobile
34.53%13.5B37.85%62.15%
6.04%2.4B59.89%40.11%
3.5%1.4B16.02%83.98%
2.74%1.1B93.76%6.24%
2.73%1.1B50.11%49.89%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On google.com, visitors mainly come from Direct (70.25% of traffic), followed by youtube.com (2.38%). In most cases, after visiting google.com, users go to youtube.com and wikipedia.org.

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Last updated: May 15, 2022