Scale content creation without losing your voice
Find topics that earn visibility, optimize every piece for search and AI, and repurpose content for different platforms — all in one place.
Show up in the places your audience is searching
Semrush connects topic research, briefing, writing, optimization, and repurposing in one chat-driven workspace, so you can consistently create content that ranks in search, earns citations in large language models (LLMs), and keeps your brand top of mind.
Content Toolkit makes it incredibly easy to create content that's optimized for search and users. It's a huge time saver for every step of the content creation process. I highly recommend it.
Adam Connell
Founder, Blogging Wizard
Built for content marketers who want to rank in search and LLMs
Find topics that resonate the most with your customers
Discover trending topics, low-competition keywords, and questions your audience is asking so you can create helpful relevant content for them.
Generate full articles that sound like you
Get data-driven, long-form content from scratch or from a brief — trained to match your tone so your content never sounds like it came from a template.
Repurpose every piece for multiple channels
Turn your articles into LinkedIn posts, Instagram captions, email newsletters, and Google Business Profile updates without reinventing the wheel each time.
Optimize for Google and AI at the same time
Get content optimization tips for traditional search rankings and AI answer inclusion so you're not optimizing for one channel at the expense of the other.
Publish direct to WordPress, Mailchimp, and social
AI writing powered by real SEO data
AI writing powered by real SEO data
One interface from idea to published post
Every tool you need for better content
Don't just take our word for it
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Marketers all over the world trust Semrush
28M
Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
21
Awarded best SEO software suite 21 times
See how brands build content with Semrush
Learn more about content marketing
FAQ
Yes, Semrush is one of the few tools that can optimize content for AI search, not just Google. The AI Search Optimizer scores your content for visibility across Google, ChatGPT, Perplexity, and AI Overviews so you're not sacrificing one for the other.
Yes, you can repurpose content into social and email directly in Semrush. The Content Repurposing tool turns any article into LinkedIn posts, Instagram captions, Facebook updates, Pinterest content, email newsletters, and Google Business Profile updates — without rewriting from scratch.
Semrush helps you prove the ROI of your content strategy with tools like Position Tracking, which monitors how your content ranks in Google over time, and Prompt Tracking, which shows where you're getting cited in LLMs. Together, they give you the performance data you need to show stakeholders what's working and make the case for more budget. You can also connect Semrush with Google Analytics 4 (GA4) and review web analytics data (like conversions) all within Semrush’s interface.
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