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americanexpress.com Web Traffic Statistics

Get a snapshot of American Express’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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americanexpress.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February americanexpress.com received 77.2M visits with the average session duration 08:19. Compared to January traffic to americanexpress.com has decreased by -1.4%.

Total Visits last 3 months
Feb77.2M
Jan78.4M
Dec72.3M
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americanexpress.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Americanexpress.com's core audience is located in United States followed by United Kingdom, and India.

Country
All devices
Desktop
Mobile
72.63%56.1M55.69%44.31%
4.95%3.8M48.87%51.13%
4.16%3.2M18.47%81.53%
2.93%2.3M42.96%57.04%
2.46%1.9M54.3%45.7%
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americanexpress.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On americanexpress.com, desktops drive 52.2% of visits, while 47.8% of visitors come from mobile devices.

Desktop52.2%Mobile47.8%

Desktop

52.2%

Mobile

47.8%

americanexpress.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On americanexpress.com, visitors mainly come from Direct (63.45% of traffic), followed by amextravel.com (2.94%). In most cases, after visiting americanexpress.com, users go to google.com and amextravel.com.

americanexpress.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Americanexpress.com's audience also visits upgradedpoints.com, followed by thepointsguy.com, and creditcards.com.

#1
Visits:4,494,794
#2
Visits:10,138,002
#3
Visits:946,691
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americanexpress.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Americanexpress.com’s traffic stays the same. In addition, paid search traffic has increased by 46% up to current paid search traffic.

PRO TIP: Create your free account today and get access to 10 years of historical data →

americanexpress.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to americanexpress.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
american express
N
13,350,0004.5224.68
american express login
I
T
11,220,0000.338.99
amex
N
11,220,0006.958.99
amex login
N
T
1673,0000.294.95
americanexpress
N
1165,0004.521.21
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Last updated: March 28, 2023

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