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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
World
E-commerce and Retail
Most Visited Websites by Traffic in the world for E-commerce and Retail, August 2022
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 772,847,894 | 5.48 | 37.06% |
| 2 | aliexpress.com | 1 | 692,761,630 | 4.05 | 55.76% |
| 3 |  | 1 | 668,170,560 | 2.46 | 55.51% |
| 4 |  | – | 547,285,763 | 5.49 | 44.95% |
| 5 |  | – | 535,283,413 | 3.59 | 49.55% |
| 6 |  | 4 | 454,980,993 | 2.35 | 56.69% |
| 7 |  | – | 435,179,312 | 5.27 | 41.39% |
| 8 | mangasee123.com | 2 | 402,932,426 | 3.43 | 43.79% |
| 9 |  | 1 | 359,081,688 | 3.76 | 46.21% |
| 10 |  | 3 | 278,275,549 | 4.46 | 51.19% |
| 11 |  | – | 261,345,329 | 5.03 | 43.57% |
| 12 | ikea.com | – | 259,617,421 | 4.89 | 40.45% |
| 13 | ozon.ru | 8 | 249,689,941 | 5.08 | 47.69% |
| 14 | readcomiconline.li | 1 | 230,187,315 | 5.91 | 33.58% |
| 15 | target.com | 2 | 229,373,267 | 2.02 | 65.88% |
| 16 |  | 2 | 216,310,366 | 4.01 | 38.34% |
| 17 |  | – | 207,202,819 | 13.20 | 27.61% |
| 18 | shop.app | 9 | 199,405,315 | 1.34 | 81.33% |
| 19 |  | 3 | 199,366,777 | 3.28 | 54.23% |
| 20 | allegro.pl | 6 | 197,522,772 | 4.81 | 43.31% |
Trends Across the Most Popular Websites by Traffic, August 2022
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
mangakakalot.com is the most visited E-commerce and Retail website in the world in August 2022, attracting nearly 772.8M monthly visits. With second-placed aliexpress.com receiving 692.8M visits in the same period. walmart.com also performed strongly, generating nearly 668.2M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 4.43 pages. The highest average pages per visit - ebay-kleinanzeigen.de - 13.2 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 46.52% and the highest bounce rate - shop.app - 81.33%.
Last updated: September 14, 2022