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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
World
E-commerce and Retail
Most Visited Websites by Traffic in the world for E-commerce and Retail, December 2022
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 854,858,407 | 1.76 | 78.40% |
| 2 |  | 1 | 669,532,059 | 6.08 | 40.78% |
| 3 | aliexpress.com | 1 | 651,917,839 | 3.63 | 57.03% |
| 4 |  | – | 627,952,703 | 4.89 | 40.48% |
| 5 |  | – | 532,410,963 | 5.54 | 40.99% |
| 6 |  | 1 | 528,431,541 | 4.51 | 46.64% |
| 7 |  | 1 | 508,709,771 | 2.46 | 63.92% |
| 8 |  | – | 455,683,992 | 5.50 | 41.68% |
| 9 |  | – | 380,780,607 | 4.12 | 49.37% |
| 10 | ozon.ru | 3 | 305,536,282 | 5.86 | 43.47% |
| 11 | amzn.to | 1 | 286,445,834 | 1.39 | 83.02% |
| 12 |  | 2 | 246,343,626 | 5.02 | 48.53% |
| 13 |  | 8 | 246,315,397 | 2.67 | 67.45% |
| 14 |  | 8 | 237,857,974 | 2.19 | 58.27% |
| 15 |  | 3 | 233,023,364 | 5.27 | 44.99% |
| 16 | allegro.pl | – | 216,905,365 | 5.11 | 43.28% |
| 17 | ikea.com | 2 | 216,170,688 | 4.72 | 43.26% |
| 18 |  | 1 | 211,906,663 | 4.47 | 46.02% |
| 19 | flipkart.com | 11 | 211,709,766 | 2.24 | 63.79% |
| 20 | bestbuy.com | 9 | 210,539,277 | 3.27 | 47.78% |
Trends Across the Most Popular Websites by Traffic, December 2022
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
walmart.com is the most visited E-commerce and Retail website in the world in December 2022, attracting nearly 854.9M monthly visits. With second-placed ebay.com receiving 669.5M visits in the same period. aliexpress.com also performed strongly, generating nearly 651.9M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.97 pages. The highest average pages per visit - ebay.com - 6.08 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 50.43% and the highest bounce rate - amzn.to - 83.02%.
Last updated: January 13, 2023