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Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

World
E-commerce and Retail

Most Visited Websites by Traffic in the world for E-commerce and Retail, April 2023

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
833,649,8421.4985.77%
2
781,905,9273.3760.07%
3
762,064,7445.0939.47%
4
1
654,929,3285.7141.47%
5
1
638,104,4793.6152.07%
6
1
512,120,1252.3764.88%
7
1
466,764,5334.6145.64%
8
1
460,241,7044.8843.49%
9
2
443,074,2011.6577.05%
10
365,695,2494.8643.05%
11
5
341,994,7041.9967.20%
12
1
332,737,2636.4942.33%
13
1
284,825,4464.3048.88%
14
253,648,1174.6057.36%
15
4
246,477,6324.9340.52%
16
1
231,802,6171.7874.73%
17
4
219,301,9073.5043.29%
18
2
207,135,8924.4743.74%
19
9
203,936,6592.8548.86%
20
2
198,886,2934.4145.65%
Trends Across the Most Popular Websites by Traffic, April 2023

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

walmart.com is the most visited E-commerce and Retail website in the world in April 2023, attracting nearly 833.6M monthly visits. With second-placed aliexpress.com receiving 781.9M visits in the same period. mangakakalot.com also performed strongly, generating nearly 762.1M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.77 pages. The highest average pages per visit - avito.ru - 6.49 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 51.3% and the highest bounce rate - walmart.com - 85.77%.

Last updated: May 13, 2023

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