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Top E-commerce and Retail Websites ranking - Most Visited Websites in the world [December 2022]

Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

World
E-commerce and Retail

Most Visited Websites by Traffic in the world for E-commerce and Retail, December 2022

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
854,858,4071.7678.40%
2
1
669,532,0596.0840.78%
3
1
651,917,8393.6357.03%
4
627,952,7034.8940.48%
5
532,410,9635.5440.99%
6
1
528,431,5414.5146.64%
7
1
508,709,7712.4663.92%
8
455,683,9925.5041.68%
9
380,780,6074.1249.37%
10
3
305,536,2825.8643.47%
11
1
286,445,8341.3983.02%
12
2
246,343,6265.0248.53%
13
8
246,315,3972.6767.45%
14
8
237,857,9742.1958.27%
15
3
233,023,3645.2744.99%
16
216,905,3655.1143.28%
17
2
216,170,6884.7243.26%
18
1
211,906,6634.4746.02%
19
11
211,709,7662.2463.79%
20
9
210,539,2773.2747.78%
Trends Across the Most Popular Websites by Traffic, December 2022

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

walmart.com is the most visited E-commerce and Retail website in the world in December 2022, attracting nearly 854.9M monthly visits. With second-placed ebay.com receiving 669.5M visits in the same period. aliexpress.com also performed strongly, generating nearly 651.9M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.97 pages. The highest average pages per visit - ebay.com - 6.08 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 50.43% and the highest bounce rate - amzn.to - 83.02%.

Last updated: January 13, 2023

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