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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | – | 366,605,189 | 3.88 | 40.82% | |
2 | ![]() | – | 115,475,207 | 1.88 | 68.12% |
3 | 1 | 72,290,913 | 3.68 | 34.26% | |
4 | 2 | 71,783,127 | 3.09 | 50.35% | |
5 | bahn.de | 2 | 67,521,060 | 3.93 | 41.79% |
6 | ![]() | 2 | 59,073,724 | 2.18 | 48.05% |
7 | ryanair.com | 2 | 57,841,143 | 3.27 | 43.25% |
8 | airbnb.com | 1 | 55,771,539 | 2.41 | 59.51% |
9 | irctc.co.in | 2 | 53,179,151 | 1.90 | 54.34% |
10 | 1 | 47,369,965 | 2.97 | 43.40% | |
11 | flightaware.com | 9 | 46,000,954 | 3.13 | 48.39% |
12 | flightradar24.com | 1 | 45,369,757 | 2.30 | 59.57% |
13 | ![]() | 2 | 44,994,436 | 2.00 | 57.26% |
14 | belgium.be | 4 | 43,989,983 | 2.96 | 31.06% |
15 | skyscanner.net | 3 | 40,866,996 | 3.22 | 48.46% |
16 | aa.com | 1 | 40,031,119 | 4.83 | 33.54% |
17 | ![]() | 3 | 38,273,045 | 3.62 | 47.09% |
18 | makemytrip.com | 7 | 38,240,865 | 2.45 | 51.48% |
19 | thetrainline.com | 1 | 36,158,342 | 1.83 | 56.07% |
20 | hotels.com | 4 | 35,886,451 | 2.85 | 50.71% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
booking.com is the most visited Travel and Tourism website in the world in December 2022, attracting nearly 366.6M monthly visits. With second-placed tripadvisor.com receiving 115.5M visits in the same period. americanexpress.com also performed strongly, generating nearly 72.3M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 2.83 pages. The highest average pages per visit - aa.com - 4.83 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 46.82% and the highest bounce rate - tripadvisor.com - 68.12%.
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