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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | progressive.com | 2 | 36,381,920 | 1.87 | 61.30% |
2 | rabobank.nl | 2 | 32,694,887 | 1.89 | 55.87% |
3 | 1 | 29,605,146 | 3.50 | 55.12% | |
4 | kotak.com | 3 | 23,078,349 | 2.67 | 57.23% |
5 | – | 22,865,675 | 2.78 | 42.55% | |
6 | statefarm.com | 4 | 22,100,797 | 4.09 | 42.20% |
7 | usaa.com | 1 | 20,463,923 | 5.64 | 31.29% |
8 | 5 | 17,566,710 | 3.23 | 41.71% | |
9 | aaa.com | 2 | 17,207,433 | 3.81 | 43.34% |
10 | licindia.in | 5 | 16,986,751 | 3.13 | 51.03% |
11 | policybazaar.com | 11 | 15,842,543 | 2.45 | 56.91% |
12 | allstate.com | 4 | 15,665,526 | 2.33 | 53.86% |
13 | 5 | 14,827,658 | 4.88 | 55.43% | |
14 | kasikornbank.com | 5 | 14,569,995 | 1.88 | 62.58% |
15 | anwb.nl | 2 | 12,402,966 | 2.27 | 60.83% |
16 | bbva.mx | 10 | 12,245,197 | 1.65 | 65.06% |
17 | ziraatbank.com.tr | 3 | 11,749,922 | 3.01 | 59.74% |
18 | acko.com | – | 11,449,982 | 1.85 | 69.15% |
19 | healthcare.gov | 10 | 11,335,757 | 3.19 | 47.95% |
20 | tk.de | 3 | 10,761,552 | 2.98 | 43.55% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
progressive.com is the most visited Insurance website in the world in February 2023, attracting nearly 36.4M monthly visits. With second-placed rabobank.nl receiving 32.7M visits in the same period. ameli.fr also performed strongly, generating nearly 29.6M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 2.87 pages. The highest average pages per visit - usaa.com - 5.64 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 51.27% and the highest bounce rate - acko.com - 69.15%.
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