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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | fragrantica.com | – | 34,650,229 | 3.88 | 41.95% |
2 | sephora.com | – | 22,901,263 | 2.33 | 62.98% |
3 | qvc.com | 2 | 22,024,632 | 4.90 | 39.51% |
4 | ulta.com | 1 | 20,289,013 | 3.79 | 53.45% |
5 | ![]() | 1 | 16,800,533 | 3.04 | 52.57% |
6 | boticario.com.br | 2 | 16,120,954 | 2.02 | 62.39% |
7 | nykaa.com | 1 | 16,103,897 | 2.70 | 62.79% |
8 | fragrantica.ru | 1 | 12,824,296 | 5.15 | 39.23% |
9 | yesstyle.com | – | 10,848,238 | 6.19 | 39.40% |
10 | lipscosme.com | 1 | 9,289,191 | 2.49 | 54.34% |
11 | doterra.com | 5 | 9,024,962 | 5.68 | 33.27% |
12 | fragrancenet.com | – | 8,728,104 | 3.91 | 51.91% |
13 | wizaz.pl | 1 | 7,538,437 | 2.51 | 60.26% |
14 | oriflame.com | 7 | 7,279,308 | 5.17 | 47.56% |
15 | shoppersdrugmart.ca | 2 | 7,239,141 | 2.34 | 56.75% |
16 | sallybeauty.com | 11 | 7,187,882 | 3.52 | 43.30% |
17 | drsquatch.com | 12 | 7,124,219 | 3.17 | 53.12% |
18 | fragrantica.es | 5 | 6,976,459 | 4.15 | 44.54% |
19 | letu.ru | 1 | 6,944,054 | 2.55 | 52.19% |
20 | makeup.com.ua | 10 | 6,269,387 | 4.09 | 48.19% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
fragrantica.com is the most visited Beauty website in the world in February 2023, attracting nearly 34.7M monthly visits. With second-placed sephora.com receiving 22.9M visits in the same period. qvc.com also performed strongly, generating nearly 22.0M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.58 pages. The highest average pages per visit - yesstyle.com - 6.19 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 48.32% and the highest bounce rate - sephora.com - 62.98%.
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