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taobao.com Website Traffic, Ranking, Analytics [December 2022]
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taobao.com

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December 2022 Traffic Stats

Country Rank

Country Rank

China
11

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Web Traffic Statistics

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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December received 79.1M visits with the average session duration 14:34. Compared to November traffic to has increased by 13.1%.

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Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in China followed by Hong Kong, and Taiwan, Province of China.

Country
All devices
Desktop
Mobile
China
37.12%29.4M97.76%2.24%
17.52%13.9M52.21%47.79%
Taiwan, Province of China
10.23%8.1M57.26%42.74%
9.04%7.2M68.29%31.71%
2.86%2.3M61.42%38.58%
See all countries

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 73.6% of visits, while 26.4% of visitors come from mobile devices.

Desktop73.6%Mobile26.4%

Desktop

73.6%

Mobile

26.4%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On taobao.com, visitors mainly come from Direct (63.36% of traffic), followed by tmall.com (10.93%). In most cases, after visiting taobao.com, users go to tmall.com and 1688.com.

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -1.1% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -26% down to current paid search traffic.

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Last updated: January 28, 2023

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