Semrush is pleased to announce an exciting new feature in our SEO Writing Assistant tool: the abilit

November 2, 2022image

SEO Writing Assistant: Easily Share Documents With Your Team

Semrush is pleased to announce an exciting new feature in our SEO Writing Assistant tool: the ability to share your documents with other users.


This update helps you to distribute workloads among different team members, share documents with specific individuals, and significantly streamline your content optimization workflow.

Enhance Your Content Optimization Process

The SEO Writing Assistant (SWA) tool already allows you to create and optimize your digital content within the Semrush platform.

Now, though, you can integrate the tool more effectively into your collaborative process, and scale your content production more easily. For example:

  • Writers can share documents via email with editors, proofreaders, or other colleagues to review their work, without the need to purchase extra accounts or share login information. 
  • Content or marketing managers can oversee and manage their team’s output more easily, regardless of if their writers are in-house or outsourced.
  • Agencies and clients can envision and create content together in one place.

How Does It Work?

Document owners can set multiple share permissions depending on their subscription level. They are as follows:

  • Users with access to SWA can share documents with “Writer” access to anyone via email. This is useful if, for instance, you are working with an external freelancer who doesn’t have a paid Semrush account (they will be invited to create a free Semrush account in the email). “Writer” access allows the invited user to change the document’s text.
  • Users with access to SWA can share documents with “Manager” access to all other paid users. “Manager” access allows invited users to not only change the text, but also edit settings, create new documents, and re-share documents.
  • Semrush corporate account owners and administrators possess “Manager” access to their sub-users’ documents by default.


You can manage user roles on the User Management page.

Getting Started

SEO Writing Assistant is only available as part of the Content Marketing Toolkit, which is included with a Semrush Guru or Business subscription.

You can learn more about Semrush’s pricing plans here.

To use the feature, open the SWA tool, create a new document, and click “Share.” Then, follow the instructions in the pop-up.


To learn more about how SEO Writing Assistant can improve your content and boost its chances of ranking, check out our in-depth guide.

Share Your Documents NowGet Started

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.