Display Advertising: Detailed Targeting and More Functionality
...And the award for the biggest update for today goes to… the Display Advertising tool! We have prepared some really valid improvements you should pay attention to. Let’s get to them!
Filter by Country
No more borders! Now Display Advertising shows ads by country. Right now 7 countries are available:
- United States
- United Kingdom
Soon we’ll also add the following countries:
- Hong Kong
Filter by Devices
Yes, we already have this filter, but up until now, it only worked for reports that were currently open. This filter also used to clear every time you switched between reports, which was inconvenient.
We’ve revised the data filtering concept, and now are ready to present the new, “global” filter, which affects the data in all reports.
Both filters have been moved under the project title, and you can easily combine them to make your ad search more specific and precise.
A New Approach to Searching Domains and Subdomains
Another important issue has been solved. Previously, when searching data on a root domain, you saw results for this root domain only. Now you’ll receive more information: the updated tool will show data on all subdomains as well.
Moreover, we've improved the Ads reports' ad-grouping system and duplicates search for more efficient and convenient working.
More updates are ahead, so stay tuned and feel free to send your suggestions and questions to