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How Does Semrush Gather Display Advertising Data?

Question

Semrush obtains our display advertising data from third party data providers with whom we have partnerships. There are a number of companies on the market providing such information and we've always cooperated with the most reliable ones. Those companies receive their data using proprietary methods and that information is fully confidential.

We obtain information about the audience in Display Advertising from our third party suppliers and then enrich it with clickstream data. We use machine-learning to classify all publishers based on these data.

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