2024 AI Content Marketing Report for SMBs | Semrush
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Think Big with AI:
Small Business Content Marketing in 2024

Explore the report – get tips to boost your business growth with AI-powered content.

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businesses surveyed


content experts


consumers polled


AI prompts shortlisted

Step into the future of content marketing

Our report is a toolkit for your content marketing success in 2024. Explore the key benchmarks, trends and tips for using AI the smart way.

  • “State of AI” industry survey

    Find out how small businesses all over the world use AI for content marketing and SEO, and what results they generate.

  • Top 8 trends: AI in content marketing

    Learn about the best practices for using AI to create successful content – according to some of the industry’s key experts.

  • Consumer preferences: AI vs. human content

    Explore how real-life consumers interact with written content and if AI-generated content can compete with human copy

  • AI Prompt Library for SEO and content

    Discover over 600 practical, ready-to-use prompts in over 17 categories – from content strategy to content writing and SEO optimization.

Discover insights from industry pioneers

Gain practical perspectives from top minds in the content marketing world.

  • Michael Brenner

    Michael Brenner

    Content Marketing Agency CEO at Marketing Insider

  • Andy Crestodina

    Andy Crestodina

    Co-Founder and CMO
    at Orbit Media

  • Kyle Byers

    Kyle Byers

    Director of Growth Marketing
    at Semrush

  • Melanie Deziel

    Melanie Deziel

    Co-Founder of Creator Kitchen

  • Margarita Loktionova

    Margarita Loktionova

    Content Marketing Lead at Semrush

  • Ross Simmonds

    Ross Simmonds

    CEO of Foundation

  • João Amaro

    João Amaro

    Co-Founder of Podsqueeze

  • Vanhishikha Bhargava

    Vanhishikha Bhargava

    Founder, Contensify

A Few of the Key Findings

Share findings now:

  • 67% of small businesses already use AI for content and SEO

  • 68% of businesses report increased content marketing ROI with AI

  • 65% of companies achieve better SEO results thanks to AI

  • 49% of AI users craft complex, multi-step AI prompts

  • 99% use other tools for content and SEO in addition to AI

  • Real-life customers seem to engage more with AI-written copy

Use AI to create content that brings real results

Get practical, easy-to-follow advice and start making smarter, more impactful decisions today.

Book of State of AI

GoodContent by Semrush is your ultimate resource for small business content marketing. Discover valuable guides, templates, research, and free AI-driven tools to support you at every step of your journey.

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