SERP Checker

Check the top 10 Google search results for any keyword and specific location instantly, without any personalization. Free to use, and no sign-up required.
For example:
socks
running shoes
Limit: 0/5 checks per day.

How to Use the SERP Checker

1

Enter a keyword and select your location

2

Click "Check SERP" to generate Google's top 10 results

3

Review the Google SERP ranking pages and SEO metrics
What Does the SERP Checker Do?

What Does the SERP Checker Do?

Semrush's free SERP checker provides real, location-based Google search results for any keyword without personalization affecting what you see.

This is important because Google customizes search results based on your location, search history, and device, meaning the SERPs you see may not match the average user experience.

Our tool shows you exactly what your audience sees, not what Google thinks you want to see.

Check results for any precise location to see which pages rank highest and what SERP features appear, so you can find opportunities to outrank the competition.

Why Use a Google SERP Checker?

Why Use a Google SERP Checker?

You should use a Google SERP Checker because it gives you an unpersonalized, location accurate view of how any keyword ranks.

Incognito windows and VPNs still allow your IP address, cookies, and account data to influence the results, so you're not seeing the same unbiased SERPs a real searcher would.

A SERP checker sends its queries through clean proxies, removing those signals and showing the unbiased results an average searcher would see.

The tool also lets you choose an exact location, so you can track and improve search performance for location-specific SERPs from anywhere in the world.

Identify SERP Features & Opportunities

Find out which special results appear for your keyword, such as AI Overviews, featured snippets, local packs, image carousels, People Also Ask boxes, and more.

These Google SERP features often appear above organic results and capture clicks before users reach your content.

Our tool shows exactly which features appear so you can:

  • Target featured snippet opportunities with structured content
  • Understand when local SEO matters for your keywords
  • Identify content formats that win rich results
  • Find related questions to address in your content strategy

Need a More Precise Location?

Get local SERPs and search data for specific states, cities, townships, and even municipalities.

Check Local SERPs
Evaluate the Ranking Competition

Evaluate the Ranking Competition

Assess your competition for any keyword by analyzing the authority score, backlinks, referring domains, organic traffic, and total ranking keywords of each result in the top 10.

These metrics show you exactly how strong your competition is and whether you can realistically outrank them.

Focus your efforts on keywords where the ranking pages have lower authority and fewer backlinks.

These represent your best opportunities to break into the top results.

How to Use SERP Data Strategically

The insights from our Google SERP checker give you clear advantages for your SEO strategy:
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    Target winnable keywordsLook for results with lower authority scores and fewer backlinks. These represent opportunities where you can realistically compete and rank higher with focused effort.
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    Optimize for SERP features firstWhen you see featured snippets, People Also Ask boxes, or local packs, prioritize these over traditional rankings and compete for these high-visibility spots.
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    Analyze content gaps in top resultsStudy the format, length, and topics of current top 10 pages. If you see mostly short blog posts ranking for a commercial keyword, create a comprehensive guide. If outdated content ranks well, publish fresh, current information on the same topic.
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    Set realistic competition benchmarksCompare your site's authority score against what's currently ranking. If top results average 70+ authority score and you're at 30, target long-tail variations first. Build authority through easier keywords before competing for high-difficulty terms.
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    Analyze real SERP layouts and click appealUse the provided "View SERP" link to see the page exactly how searchers sees it. Check which results appear above the fold, how much space ads and SERP features take, and whether your result stands out. Adjust title tags and meta descriptions so your listing earns more clicks.

    • How We Get Accurate SERP Data

    Our free SERP ranking tool uses Semrush's massive database of over 25 billion keywords to deliver real-time, accurate search results from locations worldwide

    We continuously crawl Google search results and update our data daily, so when you check rankings, you see the most current information available.

    Our advanced algorithms filter out personalized results to show you the true, unbiased SERP that most users would see.

    While we can't access Google's private data, our results stay consistent across different searches, making it reliable for competitive analysis and tracking ranking changes over time.

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    Missing Local Ranking Opportunities?

    Analyze local search results across thousands of specific locations and see how rankings vary by city, state, and country.

    Check Local SERPs