Ana Camarena leads Semrush’s Organic Content team. At Semrush, she helped scale blog production while maintaining quality, driving significant content growth. With 10+ years of experience in SEO and content marketing, she has developed content strategies for SaaS and e-commerce brands with an international scope. Ana has taught classes at EDEM Business School, Warwick University, and IEM Digital Business School. She holds a BA in Journalism and a Master’s in Digital Business & Innovation.
Le référencement traditionnel optimise les performances pour les moteurs de recherche comme Google. Le référencement naturel basé sur l'IA optimise pour les plateformes d'IA et les fonctionnalités de recherche.