Watson Marketing & Communications

Défi

When you're talking nation-wide e-commerce at this scale, it's all about the numbers. Month-over-month, our team was challenged to deliver at least a 3x ROI on a $100k monthly PPC budget.

Solution

Each week, our digital team worked through routine promotional pushes, seasonal campaigns, extensive A/B testing, and more. Keywords were reviewed constantly in order to maximize every single dollar spent.

Résultats

With some highs and lows over the course of the year, our overall result was a 4.5x return for every dollar invested in this platform.

Défi

Timber Ridge Estates is a brand new, gated, mountainous community in the heart of Oklahoma. Our objective was simple: develop a brand and online platform that would generate 15 lot sales over the first year.

Solution

We approached this project from various angles: traditional media, referral programs, and of course, digital marketing. A robust content calendar, SEO plan, and highly targeted digital advertising helped us reach the perfect audience, encouraging them to convert.

Résultats

In the first year alone, our client sold over 40 lots, equating to more than $5M. Check them out at www.timberridgeoklahoma.com

Défi

Dental office design education is quite the niche offering! Our challenge was to take a series of educational content and develop a platform to sell courses - and do it quickly.

Solution

We drafted a 90-day kickstart plan to include a website build, content strategy, SEO work, and an initial digital advertising (PPC) push.

Résultats

This project was a huge success! After a 6 week website build, it was off to the races with SEO and PPC work. In the first 90 days, we were able to achieve a top 10 ranking for a handful of priority keywords.