MIAX Digital marketing agency The Netherlands

Défi

Reach the Dutch Tech sector through online channels for promoting the D&I Benchmark 2023. Educate and attract new participants for this benchmark.

Solution

We did extensive market research. After analyzing, we chose several topics to create content for. We updated the website structure from a one-pager to a multi pager. Added a blog, multiple (landing)pages for the benchmark and some SEO optimized blogs. We followed up with a LinkedIn campaign.

Résultats

We gained multiple important designated top 3 positions in the Search Engine Result Page (SERP) with the blogs and page updates. During the campaign, we doubled the LinkedIn page followers base, got 100K extra views with sponsored content and gained many new benchmark participants as a result.

Défi

Build a website which attracts new students to enroll in the study History of Hermetic Philosophy. Provide more info and create traction around our bachelor, master and PhD studies about Western Esotericism.

Solution

We renewed the website for faculty History of Hermetic Philosophy. Added an FAQ and multiple landing pages for the different bachelor, master and PhD studies in Amsterdam. Did SEO research on topics and provided several workshop for the CMS as well as for SEO content creation.

Résultats

Every year 100% of all seats in their bachelor, master and PhD studies are filled. Conversions through the website as well as the connection with their community has risen ever since. Local employees know how to find their way in the CMS and have grown in technical knowledge about digital marketing.

Défi

In search for marketing support, DSE found MIAX. They asked to renew the strategy for all online channels through market research, establish clear KPI's, create a content strategy as well as update all website content.

Solution

We started with the website, restructuring it, rewriting texts, adding metadata, alt texts and optimize the UX for conversions. When set and done, we started with Link building, Google Ads and Social Media campaigns.

Résultats

Conversions started to poor in. With a lead value in between 25K-1.5Mn, the ROI was quickly met and turned out to be 500% and even more in certain months. Not only did we achieved all goals, we also gained important number 1 - 3 positions in the SERP and created the best Ads account vs competitors.