Marketsmith Inc.

Défi

Overnight the world of sports stopped COVID-19 blew the whistle on every level of athletic competition. With that time-out came a real threat to GameChanger’s business: if coaches were not able to coach, they would likely see little need for an app that helped them do their jobs better.

Solution

Our approach involved a nimble, optimizable media plan that could reach our three different consumer targets along with enough creative messaging to speak to each target’s specific needs. We focused on lookalike targeting, retargeting, and segmenting CRM data.

Résultats

Our creative team developed over 70 digital ads, 5 explainer videos, a dedicated app store video and other creative units for customized placements. This combination resulted in over 19 million coaches and and parents reached producing a 66% increase in new app downloads Yo2Y and a 12% lower CPA.

Défi

Lovesac was a true disruptor in the home furniture category. Innovative design helped build its reputation in the online and physical retail environments. But ambitious plans to expand to new markets and customers required an equally disruptive new approach to media.

Solution

We leveraged our unique data science solution through Media Mix Modeling to identify the core sales drivers and predict outcomes across a vast range of scenarios. The model had to account for every customer touchpoint in the vast media landscape from TV to digital and emerging media channels.

Résultats

We not only managed to drive a 70% increase in sales YoY, ROI even saw an increase at a higher media investment including a decrease in CPC And an increase in CTR. We also measured significant growth in awareness within markets that only offered an ecommerce purchasing solution.