Défi

The ticket Lawyer client wanted an increase in unique calls while lowering CPA. The baseline at the start was: 1k unique calls per week and a CPA of $35 per call.

Solution

Implemented multiple hyper-targeted long-tail keyword campaigns with various outside-of-the-box strategies never used in the industry before. Complimented that with dynamic retargeting on multiple networks.

Résultats

The client went from 1k unique calls per week to over 3k unique calls per week. Furthermore, the CPA was at $35 per unique call at the start of the campaign. By month 6 we effectively lowered CPA to $8 per unique call. Consistently maintained a 3x return and sub $9 CPA for over 6 years.