Goal 1: Increase top 3 position rankings for commercial intent keywords that drive traffic to the /services/ section of the website. Goal 2: Achieve revenue target of $300,000 in new development projects won from organic leads outside of Newcastle in the 12-month period
We focused on obtaining rankings quickly via content marketing by targeting commercial, evergreen queries with highly optimised content and an aggressive off-site SEO strategy to increase topical authority of the site for ‘web’ related queries.
Goal 1 Result: 260% increase in keywords ranking in position 1 - 3 the total number of keywords in position 1 - 3 increased from 3.1% to 8%. Goal 2 Result: This goal was exceeded by 56%. Sales hit just over $469k in web project revenue won since Aug 2022 from organic search outside of Newcastle.