Défi

Finding a way to reach the hi-tech, millennial audience that wanted an upscale barber experience that included a high level of TLC, attention to detail, and the classic community experience that traditional barber shops are known to have.

Solution

Individual barbers were trained in marketing principles, personal branding, and social media advertising. By letting barbers promote themselves on social media organically, it encouraged them to make deeper, more frequent connections with the community, lessening the business’s burden and budget.

Résultats

1,105% increase in SEO traffic from the benchmark month 58 % increase in SEO traffic, year-over-year 354% increase in validated SEO sales leads vs. benchmark month 50,000 + validated sales lead generated since 2012

Défi

Valyōu Furniture is a Hawaii-based company that offers high-end luxury and lifestyle brands with a niche selection of design choices. n a short two years, the company had become popular in Hawaii and wanted to expand to a national audience for findability and discoverability with SEO marketing.

Solution

To achieve this, they enlisted the help of Altered State Productions, a media agency that provided content marketing, SEO services, and Affiliate marketing. Monthly on-page SEO was completed based on semantic words used by their competitors via organic search.

Résultats

As a result of these efforts, Valyōu enjoyed a 40%+ average increase in SEO presence from organic search, which cuts paid media expenses. Web health increased score by 70 points and increased its domain authority by 8 points, and expanded its partnerships through the development of earned media.

Défi

The brand sought to connect with tech-savvy customers as defined in their target demographic. Snapchat allows media buyers to keep costs low & boost purchases by utilizing goal-based bidding on Snapchat, scaling, analyzing creative, and engaging audiences towards these goals.

Solution

With Snapchat's Collection Ads, Video Ads, and Dynamic Product Ads, Altered State can showcase Valyōu’s products for maximum effect. The campaigns utilizes swipe-up features in content marketing and digital ads alike to lead customers right to the appropriate product or page.

Résultats

The channel provided a low cost per click and consistently ranks as one of their highest performing channels for return on ad spend (80x ROAS). High engagement and rich data received from Snapchat, as well as advanced split testing audience voting to improve advertising.