Content Marketing and SEO Fundamentals Exam

You'll need to show that you have an understanding of what content marketing is, what a content marketing plan might involve, how to develop a content marketing strategy, and how these fit into a wider SEO campaign.

You can expect questions to focus on why guest blog posts can be a useful part of your overall content marketing strategy, how to avoid penalties from search engines, and what good practices to use to optimize content such as blog posts.

You'll need to demonstrate that you know about the role of PR and Marketing, and how collaboration can be beneficial. You'll also need to show an understanding of when, how and why it's important to engage with the media and public relations organizations.

You can expect questions on what content syndication is and what it involves. You will also be expected to answer questions on the potential risks of content syndication and how to avoid these.

You will be expected to show an understanding of what's involved in delivering quality interview content, which formats can be used, and how to optimize content.

You'll be asked questions about the different types of content, and what's involved in creating each type. You will also be expected to know how to optimize content by using a mix of different types to match your audience, and how using different formats can help your search engine optimization efforts.