Votre navigateur est obsolète. Le site pourrait ne pas s'afficher correctement. Veuillez mettre votre navigateur à jour.

Semrush Académie logo

Content Marketing and SEO Fundamentals Exam

Have you completed the Content Marketing and SEO Fundamentals course? Then try taking our free online exam to test your content marketing know-how. Once you’ve successfully passed the exam, you’ll even get a certificate to show off your new SEO and content marketing skills.

100% free

This exam is absolutely free. You don't have to pay a dime.

Test your skills

Put your knowledge to the test, identify your strengths, and find your weak spots.

Unlimited attempts

Don't be afraid of failure. You can retake the exam as many times as you like.

Show off your mastery

Pass the exam and enrich your CV and LinkedIn profile with the earned certificate.

What will you be tested on?

  • Lesson 1
    Content Marketing Plan

    You'll need to show that you have an understanding of what content marketing is, what a content marketing plan might involve, how to develop a content marketing strategy, and how these fit into a wider SEO campaign.

  • Lesson 2
    Guest Posts

    You can expect questions to focus on why guest blog posts can be a useful part of your overall content marketing strategy, how to avoid penalties from search engines, and what good practices to use to optimize content such as blog posts.

  • Lesson 3
    Collaborating with Marketing and PR

    You'll need to demonstrate that you know about the role of PR and Marketing, and how collaboration can be beneficial. You'll also need to show an understanding of when, how and why it's important to engage with the media and public relations organizations.

  • Lesson 4
    Content Syndication

    You can expect questions on what content syndication is and what it involves. You will also be expected to answer questions on the potential risks of content syndication and how to avoid these.

  • Lesson 5
    Interviews

    You will be expected to show an understanding of what's involved in delivering quality interview content, which formats can be used, and how to optimize content.

  • Lesson 6
    Types of Content

    You'll be asked questions about the different types of content, and what's involved in creating each type. You will also be expected to know how to optimize content by using a mix of different types to match your audience, and how using different formats can help your search engine optimization efforts.

  • Lesson 7
    Content-Based Link Building

    You'll need to demonstrate that you know why creating quality content is essential to link building. You'll also be asked questions about why people link to relevant content, and how to use in-depth, unique and informative content to increase inbound linking and improve your SEO.

  • Lesson 8
    Creating Great Content

    You'll be expected to show that you understand what makes great content, including what's involved in creating content that enhances your EAT (Expertise, Authority and Trust). Finally, you'll need to demonstrate an awareness of the importance of monitoring and improving your content and how you might measure the performance of your content.

Who is this exam for?

Want to show that you have what it takes to improve your SEO using a Content Marketing strategy? Take this exam to show you've upskilled, or simply to show your existing expertise - and get a certificate to prove it.

Don’t feel enough prepared?

Complete the accompanying Content Marketing and SEO Fundamentals course with Eric Enge now and develop your knowledge of Content Marketing and how it forms part of an overall SEO campaign. You'll find all the information you need to prepare for and pass this exam in the course material.

You might also like

SEMRUSH TOOLS

Semrush Content Marketing Toolkit Course

9 lessons4 hours


Learn how to tailor your content marketing strategy with Semrush by watching video lessons and get practical advice from digital marketing pros. Learn more.

SEMRUSH TOOLS

Semrush SEO Toolkit Course

14 lessons3 hours


Learn how to boost your SEO with Semrush tools and get tips from practicing SEO experts in a series of free video lessons. Learn more.

SEO

Role of Content Course with Eric Enge

10 lessons1 hour


Learn how to implement great content in your SEO strategy to get killer results in this series of video lessons. Learn more.