PPC Fundamentals Exam

35 questions / 40 min

  • 100% free

    This exam is absolutely free. You don’t have to pay a dime

  • Test your skills

    Put your knowledge to the test, identify your strengths, and find your weak spots

  • Unlimited attempts

    Don’t be afraid of making mistakes, you can retake the exam as often as you like

  • Show off your mastery

    Pass the exam and enrich your CV and LinkedIn profile with the certificate earned

Who is this course for?

Whether you’re already competent in the PPC area, or you’re just on your way to proficiency - take this exam to document or just check your level of knowledge.

What will you be tested on?

  • Module 1

    PPC strategy and Sales Funnels

    How to make a PPC strategy effective and establish conversions along the funnel

  • Module 2

    Search advertising and keyword match types

    How to build keyword lists and set up a search campaign

  • Module 3

    Shopping campaigns

    How to set up Merchant Center and launch a shopping campaign

  • Module 4

    Display advertising

    How to optimize a display campaign and what ad formats exist

  • Module 5

    Universal App Campaigns

    How to set up Universal App campaigns and what best practices can be used for better performance

  • Module 6

    Bidding and budgeting

    How to use Conversion Optimizer and analyze the value of a click

  • Module 7

    Multi touch conversions

    The role of the home page and how branded search campaigns and remarketing can be used

Don’t feel well prepared?

Take our related PPC Fundamentals Course with Joel Bondorowsky right away if you want to build up your skills or brush up on certain topics! You’ll find all the information needed to help you get prepared and succeed in passing the exam there.

Ready to try?

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