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Redefine Marketing Group

Redefine Marketing Group

The Organic Growth Agency

Covina, California, United States

Remote work

10-49

2018

4.9

Redefine Marketing Group is an organic growth agency that services mid-market to enterprise companies. Our company was founded in 2018 by three veteran digital marketers with over 30 years of combined experience in the space and boasts a client retention rate that exceeds 90%. Although we work with clients in all sectors, most are in the tech and SaaS industries. We provide a variety of digital marketing services, such as:

  • Search Engine Optimization: By taking the time to understand your product, target market, outside marketing efforts, and Google’s current perception of your site, we form a strategy that’s tailored to your brand.
  • Local Marketing: Our team of local SEO experts create, manage, and optimize citations on a variety of local business platforms to help broadcast your business’s location to crawlers. Additionally, we audit local directories that may have wrong or outdated information to ensure your company information is consistent across the web.
  • Content Marketing: Having a content strategy is the first step to creating good content. We work with clients of all sizes to help them formulate a strategy that makes sense for their company, industry, and audience.
  • Content Development: Whether you already have an entire team of writers or don’t even have a blog, we’ll work with you to develop content that’s on-brand, well-written, and fully optimized for SEO.
  • Social Media Marketing: Whether you’re looking to increase foot traffic or increase web traffic, we’ll align our social media strategy with your business goals. It’s a unique approach to social media that’s crafted just for you and your business.
  • Link Building (Off-page SEO): At Redefine, we don’t just optimize what’s on your site – we also keep an eye on what’s going on off-page. We’ll dedicate part of our strategy to getting you quality backlinks, positive brand mentions, and an engaging social media presence.

Our mission is to provide clients with the same tools and expertise as a full-scale agency but with the level of attention and transparency of a boutique firm.

Pricing model
  • Hourly rate
  • Retainer
  • Project-based
  • Value/performance-based
Budget
  • $1,000 +
Geographic focus
  • United States
Languages
  • English
  • Spanish
Success stories

Challenge

As HYPR sought to kickstart its next phase of growth, the organization chose to lean on organic search for help at the start of Q2 ‘22. Leveraging a unified approach to content marketing and link building, the Redefine team increased HYPR’s backlink profile and rankings significantly.

Solution

Produced high-quality blog content that allowed the client to organically acquire links, established a large prospecting list (10K+) that targeted key publications in cybersecurity, and pitched high-quality niche-relevant link-building content to a filtered prospecting list.

Result

During this campaign, our team built a total of 1,144 backlinks (+102%), increased referring domain counts by 48%, and acquired new links within 6-7 hours on average.

Challenge

In 2019, Howard’s risked following Sears' financial decline and store closures. To recover, the company needed a strong digital marketing strategy to target growth-driven audiences.

Solution

Applied SEO fundamentals throughout domain property, optimized key product category pages, built high authority links, amplified blog content across major social channels, devised review management strategy, and developed custom reporting to extract rich insight from customer reviews.

Result

During Howard's digital marketing campaign, we achieved 5.8K growth in page 1 rankings, a 17% increase in average review ratings, a 44% boost in customer acquisition among the target market, and gained 3,200 additional referring domains.

Challenge

In 2022, eSSENTIAL Accessibility (EA) and Level Access, two Accessibility-as-a-Service companies, decided to merge. As EA's organic growth agency, we were tasked with delivering a robust domain migration plan to preserve domain authority, keyword rankings, and visibility in organic search.

Solution

Perform an in-depth analysis of merging domains, present migration plan and roadmap to successfully preserve the authority and rankings for over 1,600 pages, and integrate our team deep into both organizations to ensure SEO was considered in all migration decisions.

Result

During the migration process our team managed over 1,600 pages, increased traffic by 55%, successfully migrated rankings to merged domain property (levelaccess.com), and improved overall organic rankings by 11% post migration.

Our clients
Covina, California, United States agency Redefine Marketing Group helped GoFreight grow their business with SEO and digital marketing
Covina, California, United States agency Redefine Marketing Group helped USC Gould School of Law grow their business with SEO and digital marketing
Covina, California, United States agency Redefine Marketing Group helped Level Access grow their business with SEO and digital marketing
Covina, California, United States agency Redefine Marketing Group helped Howard's Appliance, TV & Mattress grow their business with SEO and digital marketing
Covina, California, United States agency Redefine Marketing Group helped Cradlepoint grow their business with SEO and digital marketing
Covina, California, United States agency Redefine Marketing Group helped Strivr Labs, Inc. grow their business with SEO and digital marketing

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